Senior Designer
/ Art Direction

My name is Ricardo. Being a designer for 14 years now It’s still quite exciting to craft inclusive experiences, focusing on human values, needs and its expectations. Making it accessible for all.

Based in Brazil.

contact@ricardoamarilla.com

linkedin/ricardoamarilla

behance/oamarilla

concepts

Greenit
App

Cafe
Pilão

Greenit
App

Cafe
Pilão

mission

Understand human behavior is something that engages me to keep creating concepts and designing memorable produts. Good design must be timeless and for all.

mission

ideation

KNOWING YOUR
AUDIENCE

Information is the most powerful tool we can have. It helps to set the right tone and voice.

YOUR GOALS MUST BE CLEAR

With this on hands, we are about to develop insights based on personas and stories. A valuable tool for ideation.

DIVE IN THE
IDEATION

Use all the hats you have. Amazing experiences are built from scratch. It matures with time.

PROTOTYPE
FOR HUMANS

Our interactions are mere reflexes of the intuition. Prototyping requires understanding this complexity.

IT’S TIME FOR
THE RESULTS

That's the end of our journey. Here we cross examine our goals, ideas and expectations. It is time to learn!

human-
centered
experiences

still here?

Amazing! Contact me for further questions at:
contact@ricardoamarilla.com

thoughts

Point as the
building block

Gestalt principles
and interactions

The power of
the right copy

Wear all the
hats you have!

Achieving
consistency

Storytelling
and UX